This is a time to celebrate the Latinx and Hispanic community, elevate diverse voices, provide support and share stories of resilience.
That’s why Facebook, in partnership with the Illinois Hispanic Chamber of Commerce (IHCC) in Chicago, is launching new features, providing resources and support for Latinx small business owners, adding new content on Facebook Watch that highlights voices of the Latinx community and more.
New Product Features
On Facebook, we’re adding Latinx and Hispanic Heritage Month-themed stickers created in partnership with artist Victor Melendez to use in stories and feed posts, as well as new expression assets for your Avatars
Instagram is adding new stickers, created by Latinx illustrators Camila Rosa, Dia Pacheco and Gabriela Alemán that celebrate the Latinx community. And when you use these stickers in a story, a green and yellow gradient will be added to the ring on your story. They are also adding a new AR camera effect that will celebrate the diverse spectrum of Latinx heritage along with other themed effects.
On Messenger we’re releasing a new 360 degree immersive background in honor of Latinx and Hispanic Heritage Month that will help bring virtual celebrations with friends and family to life, whether you’re on a Messenger video call or chatting with a group in Messenger Rooms.
Digital training for LatinX and Hispanic-owned businesses
Facebook has also partnered with the U.S. Hispanic Chamber of Commerce and the Latino Business Action Network for a series of digital trainings, best practices and panel discussions designed to guide, inspire and uplift Latinx and Hispanic-owned businesses.
Over the course of the month, we will provide tools, resources and insights on topics like access to capital, effective ad strategies, and creative ways to engage with your audience.
We are also highlighting stories of resilience and achievement from Latinx and Hispanic small business owners.
The programming will be released throughout the month and will be available to watch on demand.
Please register on our Latinx Hispanic Business Boost site and feel free to use our Partner Toolkit to spread the word about our month-long Boost programming.
Registration is now open.
Resource Guide
We’re also offering a Resource Guide with creative tips, success stories, training resources and more to help Latinx business owners grow their business.
This is just one of the ways we’re supporting Latinx small businesses owners like Maria Jose Palacio, a fifth generation Colombian coffee farmer, and founder of Progeny Coffee, which has shifted its distribution strategy from supplying offices to consumer subscriptions to persevere through the COVID-19 pandemic.
Or Paola Corzo, founder of La Escuelita, who has dedicated her tutoring service to serving low-income families in need and has moved her business online during COVID-19 to continue supporting students during this challenging time.