CategoriesIHCC News

The Illinois Hispanic Chamber of Commerce (IHCC), announces the appointment of P. Milena Tous, Founder & President of Multi Latino Marketing Agency, Inc., to the Board of Directors.

“Milena is a highly accomplished marketing executive and prominent member of the business community,” said Jaime di Paulo, President & CEO, IHCC. “We are certain Milena will provide invaluable expertise and input as we continue to strengthen and promote economic growth in our communities.”

“Milena’s extensive background in business and multi-cultural marketing brings a much-needed perspective to the IHCC Board of Directors,” said Juan Gaytan Jr., Chairman, IHCC Board of Directors.

Milena is a known and respected leader in the Latino community with a proven record and we welcome her as we continue on our path to represent the interests of the Latino Business community in Illinois.”

Milena Tous is Founder and President of Multi Latino Marketing Agency, Inc. formerly known as Azucar Enterprises which she founded in 2003.

Under Milena’s leadership, Multi Latino Marketing Agency has grown from 8% to 10% in billings against the prior year.

Its growth is linked to its success in developing result-oriented advertising, marketing, and promotion campaigns designed to achieve precise client objectives and reach target audience within time frames.

Multi Latino also implements cutting-edge promotions and events, creates concepts and themes and oversees logistics, coordination, and execution.

Tous has over 20 years of Marketing and Community Relations experience. Milena began her career trajectory working with Fortune 500 companies to execute marketing plans.

Tous is also committed to social services having worked for the Casa Central social services network agency as Director of Public Relations and Development where she produced all major events and media projects for the Midwest’s large Hispanic social service agency.

Tous is an active member in many professional and community organizations such as the the Chicagoland Chamber of Commerce, City Club of Chicago, Mujeres Latinas en Acción, and has served as past board member of Casa Central and is current board member for The Resurrection Project.

The IHCC New 2020 Board of Directors are listed below:

Chairman, Juan Gaytan Jr., President & CEO, Monterrey Security
Secretary & Treasurer, Guillermo Garcia, Principal & CEO, GSG Consulting
Board Director, Arabel Alva-Rosales, President & CEO, AAR & Associates, Inc.
Board Director, Matt Gambs, Senior Vice-President, Wintrust Community Bank
Board Director, Mayra Khan, Managing Partner, Nova Driving School
Board Director, P. Milena Tous, Founder & President of Multi Latino Marketing Agency, Inc.
Board Director, Rey Rivera, President, CSI 300
Board Director, Art Zayas- Miller, President & CEO, MZI Group
Board Director, Kevin Bastuga, Executive Vice President, Signature Bank
Board Director, Rich Negrin, Vice President of Regulatory Policy and Strategy, ComEd
Board Director, Luis Puig, President, A.L.L. Masonry
Board Director, Socorro Vazquez, CEO, Toro Construction

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